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Click this notification, then click ‘options’ on the bottom right of the video, and select ‘Edit Video’: On your Facebook timeline or News Feed, click ‘Photo/Video’:įacebook will send you a notification when your video is ready to view. To add subtitles to your video on Facebook, follow these steps: How to upload captions to Facebook videos Once the video preview appears, click the ‘edit’ pencil icon in the top right-hand corner:Ĭlick ‘Select file’ to upload your SRT file, and then click save:Īdd any text and hashtags to your post, and when you’re happy, click post. Once you have your video and its SRT file, you can upload a video with captions straight to your chosen social media account.On your LinkedIn homepage, click the video icon in the ‘start a post’ box, and select the video you’d like to upload: How to upload captions to LinkedIn videos
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NOTE: Remove any punctuation you may have within the title of your film, such as underscores or full stops, as this will confuse Facebook!
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Once you’re happy with the captions, click download and choose either SRT files (which can be uploaded to Youtube, LinkedIn) or Facebook Ready files (which are optimised for Facebook). The interface is really simple to use, and it allows you to correct any mistakes: You’ll then be notified when your order is ready, and you can proof and edit your captions (which is a must!). This can be done by copying and pasting in the link to your video, uploading it directly to the site or even by connecting your Youtube or Vimeo account.Ĭlick submit, and you’ll be prompted to provide payment details: You can then choose how you want to upload your video to the website. Once logged in, you’ll then need to choose the caption service: To get started, you’ll need to head to rev.com and make an account. We do this because it’s cheap and pretty accurate, even when faced with my Bristolian twang. There are a number of transcription websites and services available on the net, but we choose to use rev.com.
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Annoyingly, these two platforms don’t currently accept SRT (subtitle) files! But do not fear, this blog will show you how to get both captions and subtitles for your video, and how to upload it to social media… Subtitles are great for Instagram and Twitter. However, the two terms are often used interchangeably when talking about adding text to a video that follows the dialogue.Ĭaptions are great for Facebook, LinkedIn and Youtube. Really simply, captions can be toggled on and off via the platform used to view the video, whereas subtitles are text that have been overlaid onto the video and can not be switched off. The difference between captions and subtitles This is going to contribute significantly to your overall content marketing campaign. By adding a transcript to your website page, you’ll be enriching that page with all of the text spoken within the film. This is because captions can grab the audience’s attention as they scroll past it, even when the film is on mute so it really does pay to include captions if you’re looking to optimise the reach and performance of your film.Ĥ) SEO: Crawl bots don’t have eyes to watch your video, but they can read the text and code.
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It seems that it can be a bit of an inconvenience to watch videos with the sound turned up – likely attributed to the fact most people watch online videos whilst on the move, in a public space or in the presence of other people.ģ) Engagement: Reports show that captions actually increase both engagement and watch time. This behaviour isn’t limited to Facebook, as reports from other social media platforms tell the same story. Adding in captions or subtitles allows the deaf and hard of hearing community to access your films.Ģ) Behaviour: 85% of Facebook users watch videos on mute. There are 4 key reasons why you should be adding captions to your online film:ġ) Accessibility: In the UK alone, there are 11 million people who are either deaf or hard of hearing. Read on for quick tips and expert advice on getting it right!Īnd if you’d like some more inspiration for getting the most mileage out of your video, download our free guide to strategic video marketing. How to Want to know why you need captions on your video marketing, and how to do it?